Trail Sisters is a heavily used nationwide US website, built in a WordPress ecosystem. The has a lot of active users and user requirements, however, finds itself tied into constraints by platform limitations that limit user functionality.
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Trail Sisters
The solution
The solution for this outcome was divided into 2 lots; better user interfaces (UI) and extending platform functionality.
Lot 1UI improvements
- Enhanced predefined platform elements, in order to become more on-brand and better adhere to brand guidelines
- Ensured that elements worked well on mobile devices, as well as desktop
- Better labeled front-end elements with relevant terminology, in order to allow users to better understand each element
Extending platform functionality
- Extended the way users were notified about upcoming trail events using push notifications, both via the mobile app and website
- Extended existing platform APIs, to allow more defined communication throughout the WordPress ecosystem
- Added functionality to allow multiple softwares to interact with each other, upon specific user-activated triggers
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