Barney Estates & Auctioneers

Case study

Barney Estates is a luxury real estate developer and property management company based in London. With a focus on high-end residential properties, Barney Estates is dedicated to providing its clients with exceptional homes that exceed their expectations. However, their website was outdated and not effectively showcasing the quality and luxury of their properties to potential buyers. That’s where our team stepped in to help.

Web development

RKWO worked closely with Barney Estates to understand their needs and develop a new website that would effectively showcase their properties and the Barney Estates brand. The new website was designed to be modern, luxurious and easy to navigate, with a focus on high-quality visuals and detailed property information. RKWO also integrated a custom property search feature, allowing potential buyers to easily find properties that match their specific requirements.

One of the key challenges in the project was to ensure that the website was optimised for all devices, including desktop, tablet and mobile. RKWO made sure that the website was fully responsive, providing a seamless user experience regardless of the device being used.

Marketing

In addition to web development, RKWO also helped Barney Estates with their marketing efforts. The agency conducted a comprehensive digital marketing campaign that included search engine optimisation (SEO), pay-per-click advertising (PPC), and social media marketing. The goal was to drive more traffic to the website and increase visibility for Barney Estates and their properties.

The SEO campaign focused on targeting high-value keywords related to luxury real estate and property management in London. RKWO optimised the website for these keywords, ensuring that Barney Estates would rank highly in search engine results pages (SERPs) for relevant searches.

The PPC campaign was designed to target potential buyers and drive traffic to the website. RKWO used a combination of display and search ads, targeting specific demographics and geographic locations to maximise the impact of the campaign.

Finally, the social media marketing campaign was focused on promoting Barney Estates properties and building their brand presence on social media platforms. RKWO used a combination of paid and organic tactics to reach potential buyers and build engagement with the brand.

Training

To ensure that Barney Estates staff could use the new website effectively, RKWO provided 1-2-1 virtual training sessions. The training covered all aspects of using the new website, including how to manage content, update property information and use the custom property search feature. RKWO also provided standard operating procedure documents to summarise the training for future reference.

The training sessions were tailored to the specific needs of Barney Estates staff and were conducted virtually to ensure convenience and flexibility. This enabled the staff to quickly learn how to use the new website to its fullest potential, making it easier for them to manage their properties and respond to enquiries from potential buyers.

Ongoing support

RKWO provides ongoing support to Barney Estates to ensure that the website continues to perform well and remains secure. The agency regularly updates the website with new technologies and features to improve usability and security. This helps to ensure that the website remains up-to-date and relevant in a constantly evolving digital landscape.

RKWO also supports Barney Estates in developing new ideas and technologies for their website. The agency works closely with the company to understand their needs and identify opportunities for improvement. This has helped Barney Estates to stay ahead of the competition and provide their clients with exceptional service and quality properties.

In addition to technical support, RKWO also provides customer support to Barney Estates. The agency is always available to answer questions and address concerns related to the website, ensuring that the company can focus on their core business activities without any interruptions.

Overall, RKWO’s ongoing support has helped Barney Estates to maintain their strong online presence and remain competitive in the luxury real estate market. The agency’s commitment to providing exceptional service and technical expertise has been critical in helping the company to grow and succeed.

Results

The new website and marketing campaign developed by RKWO have been a huge success for Barney Estates. The website has received a significant increase in traffic, with many more potential buyers visiting the site to learn more about the properties available. The custom property search feature has also been well received, making it easier for buyers to find the properties they are interested in.

The SEO and PPC campaigns have also been successful in increasing visibility for Barney Estates. The website now ranks highly in search engine results pages for relevant keywords, making it easier for potential buyers to find the company. The PPC campaign has also driven a significant amount of traffic to the website, helping to generate leads for the company.

Finally, the social media marketing campaign has been effective in building the Barney Estates brand and promoting their properties to a wider audience. The agency has successfully engaged with potential buyers on social media, building relationships and trust in the brand.

Conclusion

RKWO has been instrumental in helping Barney Estates grow and succeed. With their expertise in web development and digital marketing, the agency has helped the company to effectively showcase their properties and reach a wider audience. The results have been impressive, with a significant increase in traffic to the website and a stronger brand presence in the luxury real estate market.