Barney Estates & Auctioneers required a major digital overhaul; with a key focus on their website to become more user-friendly and accessible to their audience, as well as their brand becoming more consistent throughout.
View live websiteCase Study
Barney Estates & Auctioneers
The solution
The solution was divided into 3 lots; design, development and digital marketing.
Lot 1Design
- Designing a new brand for both online and offline use
- Creating a framework for brand consistency throughout all print and digital assets
- Creating a framework for brand expansion, for other arms of the business
- Modernising the website's design, using user research data to improve the the user journey
Development
- Platform migration to WordPress
- Auction solution rebuilt within the same WordPress platform eco-system
- Migration of existing data from old to new site
- Development of a speedy bespoke layouts, adhering to accessibility guidelines (WCAG)
- Providing a scalable solution for website hosting, focusing on influxes of web traffic which occurs on the company's busy auction days
Digital marketing
- Creating a conversion-focused Google Ads campaign
- Setting up relevant conversions throughout the website
- Improving SEO rankings of the website for non-branded terms
- Producing relevant industry-specific copy for the website's blog
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