Case Study

Barney Estates & Auctioneers

The challenge

Barney Estates & Auctioneers required a major digital overhaul; with a key focus on their website to become more user-friendly and accessible to their audience, as well as their brand becoming more consistent throughout.

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The solution

The solution was divided into 3 lots; design, development and digital marketing.

Lot 1

Design

  • Designing a new brand for both online and offline use
  • Creating a framework for brand consistency throughout all print and digital assets
  • Creating a framework for brand expansion, for other arms of the business
  • Modernising the website's design, using user research data to improve the the user journey
Lot 2

Development

  • Platform migration to WordPress
  • Auction solution rebuilt within the same WordPress platform eco-system
  • Migration of existing data from old to new site
  • Development of a speedy bespoke layouts, adhering to accessibility guidelines (WCAG)
  • Providing a scalable solution for website hosting, focusing on influxes of web traffic which occurs on the company's busy auction days
Lot 3

Digital marketing

  • Creating a conversion-focused Google Ads campaign
  • Setting up relevant conversions throughout the website
  • Improving SEO rankings of the website for non-branded terms
  • Producing relevant industry-specific copy for the website's blog
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